What we do

We're here to help artisans engaged in the craft of hand block printing

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Blog posts

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  • Digital Ghettos: Why Artisans Can’t Thrive in Tech’s Walled Gardens

    Digital Ghettos: Why Artisans Can’t Thrive in T...

    Even with a smartphone in hand, many artisans in rural India struggle with understanding complex platform interfaces, or with accessing affordable digital marketing tools necessary to truly leverage these advancements....

    Digital Ghettos: Why Artisans Can’t Thrive in T...

    Even with a smartphone in hand, many artisans in rural India struggle with understanding complex platform interfaces, or with accessing affordable digital marketing tools necessary to truly leverage these advancements....

  • The blueprint of control – ancient military strategy and digital walled gardens

    The blueprint of control – ancient military str...

    This blog post draws a powerful analogy between Julius Caesar's double circumvallation strategy at the Battle of Alesia and the modern phenomenon of "digital walled gardens" created by dominant tech...

    The blueprint of control – ancient military str...

    This blog post draws a powerful analogy between Julius Caesar's double circumvallation strategy at the Battle of Alesia and the modern phenomenon of "digital walled gardens" created by dominant tech...

  • How Google's Algorithms Impact Saree Artisans: The Hidden Cost of AI

    How Google's Algorithms Impact Saree Artisans: ...

    Google's AI classification of products like sarees, while seemingly neutral, can worsen income inequality among producers. Large manufacturers and e-commerce platforms benefit most, leveraging resources for professional photography and SEO...

    How Google's Algorithms Impact Saree Artisans: ...

    Google's AI classification of products like sarees, while seemingly neutral, can worsen income inequality among producers. Large manufacturers and e-commerce platforms benefit most, leveraging resources for professional photography and SEO...

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Browse our latest products

Daily wear Cotton sarees

Daily wear Cotton sarees

Experience the Perfect Blend of Style and Comfort with our Pure Cotton...

Daily wear Cotton sarees

Function wear sarees

Function wear sarees

Introducing our exquisite collection of block printed cotton sarees, specially curated for...

Function wear sarees

Featured collection

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